Psycho Pharma / Edge of Insanity / Jungle Juice

FULL DOSE.

A LAB THAT
LOST ITS MIND.

BEFORE & AFTER

Finished product with its original artwork and materials

Original geometry in neutral clay shading.

PUSH THE DOSE / MOVE DOWN TO PUSH THE PLUNGER

0.0 ML: A COLD, QUIET LAB4.7 ML: THE WARD TURNS

The same lab before the dose: the Edge of Insanity tub in cold white fan light, a clean table, no blood and nothing running down the tub

FIVE
SIDE EFFECTS.

Five macros from the same production scene. Only the camera and the focus move: the fruit, the steel, the drips and the blood are all in the render.

Macro of a syringe needle pushed into the cut face of a red grapefruit, the green dose in the barrel above and the lab out of focus behind

Macro of a syringe barrel with a printed scale and green liquid inside, the lit fan blurred behind it

Macro of the Psycho Pharma Edge of Insanity label with green toxic drips on the lid and a kiwi slice hanging over its edge

Macro of a steel hook with a drop of blood hanging from its tip, the Edge of Insanity tub and the syringe out of focus behind

Long-lens view of the Edge of Insanity tub seen past a dark bottle in the foreground, the syringe and grapefruit blurred on the right

SAME TUB.
NO WARD.

The model the scene was built on, alone on white: the green tub with its real neck and lid, the band of logos around the lid and the label wrapped as print.

Psycho Pharma Edge of Insanity Jungle Juice pre-workout tub seen from the front on white — THE TUB

Close view of the green metallic lid and the band of Psycho Pharma logos on the Edge of Insanity tub on white — LID AND BAND

Close view of the Edge of Insanity title on the label on white — THE TITLE

Close view of the Jungle Juice fruit artwork on the Edge of Insanity label on white — THE FLAVOR

BEHIND THE RENDER.

Wireframe of the Edge of Insanity production scene — WIREFRAME

Light plan of the Edge of Insanity production scene — LIGHT PLAN

Production notes

Tub, kiwi slice, toxic drips, syringe, grapefruit, capsules, glassware, chains and hooks, the steel table and the tiled wall with its fan built and rendered in Blender (Cycles). The room is lit by what it contains: one lamp behind the fan blades throws the green shaft and the long shadows, a hard spot from the far left shapes the label, and a red warning lamp is the only other colour. The syringe is modelled part by part, with a printed scale, a ribbed stopper and a bevelled needle that goes 12 mm into the fruit. The kiwi lies flat on the lid, almost half of it over the edge, resting on the real surface. The drips are projected onto the tub's own mesh, so they follow the lid, the band and the label. Every contact was checked: nothing floats and nothing passes through anything else. Clay shows every scene object in one neutral grey with the haze removed. The unlabelled pass keeps the final camera and lights on the bare tub. The two earlier frames of "Push the dose" are real renders of the same scene: one in cold white light with no blood and no drips, one in the final light before the tub starts to run. Finals carry a lens pass: slight barrel, halation on the hottest lights, grain and grade. The label art was rebuilt from product photos for this study.

Made with our 3D + AI workflow: real geometry, light and materials in Blender for the control and quality of 3D, with AI speeding up the build and every round of changes.

Independent concept. Not commissioned by, affiliated with or endorsed by Psycho Pharma. Product artwork belongs to Psycho Pharma.