Xtremis Cartel / El Jefe Neuro / Blueberry Gummy Bear

THE CROWNING.

THE LABEL,
COME ALIVE.

BEFORE & AFTER

Finished product with its original artwork and materials

Original geometry in neutral clay shading.

CUT THE WALL / MOVE TO SLASH

TWO BRUSH STROKES ON THE LABELONE X IN THE WALL

El Jefe Neuro tub wearing a gold crown in a spill of blue gummy bears, black candles and dark roses around it, a pink X glowing in the wall behind

FOUR
WAYS IN.

Four macros from the same production scene. Only the camera and the focus move: the print, the foil, the crown and the candy are all in the render.

Macro of the Blueberry Gummy Bear flavor badge on the El Jefe Neuro label with blue gummy bears out of focus in front

Macro of the gold foil El Jefe script on the magenta label under the skull's jaw

Macro of a real gold crown sitting on the lid of the El Jefe Neuro tub, pink light out of focus behind

Macro of translucent blue gummy bears and blueberries with the El Jefe Neuro tub out of focus behind

SAME TUB.
NO WORLD.

The model the scene was built on, alone on white: neck and lid matched to the real tub, gloss print and gold foil as separate finishes on the label.

El Jefe Neuro Blueberry Gummy Bear tub, front view on white — FRONT

Close view of the pink shrink-wrapped lid and black neck ring of the El Jefe Neuro tub on white — LID AND NECK

Close view of the crowned skull on the El Jefe Neuro label showing the gloss print over the matte label — SPOT GLOSS

Close view of the gold foil El Jefe Neuro script and the Blueberry Gummy Bear badge on white — GOLD FOIL

BEHIND THE RENDER.

Wireframe of the El Jefe Neuro production scene — WIREFRAME

Light plan of the El Jefe Neuro production scene — LIGHT PLAN

Production notes

Tub, label finishes, crown, candles, roses, chain, gummy bears, blueberries and the wall built and rendered in Blender (Cycles). The X in the wall is the label's own pair of brush strokes, cut through and lit from behind. The 493 candies were dropped by a rigid-body simulation and checked against the tub, the floor and each other (largest overlap 0.28 mm); the tub stands on the heap. Clay shows every scene object in one neutral grey with the haze and dust removed. The unlabelled pass keeps the final camera and lights on the bare black tub. Finals carry a lens pass: slight barrel, bloom on the hottest lights, grain and grade.

Made with our 3D + AI workflow: real geometry, light and simulation in Blender for the control and quality of 3D, with AI speeding up the build and every round of changes.

Product artwork belongs to Xtremis Cartel. Only the front of the label was available, so every view stays on the front.