Ommi Nutrition / 2026
Stim
A pre-workout film engineered like a pressure chamber.
Full film
Web preview / Original master available
Ommi Nutrition
Stim
Project data
Overview
A hard-edged visual system for a performance product—built around force, electricity, liquid tension and the feeling that the frame can barely contain the product.
The challenge
Make the category feel unfamiliar again.
The category is saturated with the same lightning, smoke and floating tubs. Ommi needed a film with the intensity its audience expects, but with enough design control to feel authored rather than generated.
The idea
A system—not a single image.
Build pressure before release. Every movement—from particles crossing lens to energy traveling through the set—points toward the product and makes the reveal feel inevitable.
Visual build
Direction / Image / Motion
Harsh occlusion, deep blacks and product-colored energy separated the visual language from conventional gym content. Camera movement stays aggressive while the label remains readable at every hero beat.
Our role
Built by After Standard
- 01Concept
- 02Creative direction
- 03AI production
- 04Motion design
- 05Sound design
Output
Reflection
“Intensity only works when it is controlled. Every violent detail was composed to make the product feel stronger—not noisier.”