Huge Supplements / 2026
Creamy Rice
Turning a product restock into a texture-first cinematic launch.
Full film
Web preview / Original master available
Huge Supplements
Creamy Rice
Project data
Overview
A texture-first launch film centered on Apple Cinnamon and Milk Chocolate before resolving into a five-bag Creamy Rice lineup.
The challenge
Make the category feel unfamiliar again.
A restock film still had to create appetite, preserve every package detail and give two hero flavors their own identity without losing the coherence of the wider lineup.
The idea
A system—not a single image.
Build two tactile flavor environments, then bring the range together in one final kitchen lineup. Ingredients, light and camera behavior carry the taste story while the pouch remains the anchor.
Visual build
Direction / Image / Motion
A controlled hybrid pipeline combined AI image-making, CGI logic, frame-by-frame art direction and post. Warm kitchen light, suspended ingredients and macro food texture made the product feel dimensional rather than decorative.
Our role
Built by After Standard
- 01Creative direction
- 02AI film production
- 03CGI design
- 04Edit & sound
- 05Campaign cutdowns
Output
Reflection
“The goal was to make two hero flavors feel immediate, then let the complete lineup land as one coherent product family.”