Huge Supplements / 2026
Creamy Rice
Turning a product restock into a texture-first cinematic launch.
Full film
Huge SupplementsCreamy Rice
Project data
A texture-first launch film centered on Apple Cinnamon and Milk Chocolate before resolving into a five-bag Creamy Rice lineup.
The challenge
A restock film still had to create appetite, preserve every package detail and give two hero flavors their own identity without losing the coherence of the wider lineup.
The idea
Build two tactile flavor environments, then bring the range together in one final kitchen lineup. Ingredients, light and camera behavior carry the taste story while the pouch remains the anchor.
Visual build
A controlled hybrid pipeline combined AI image-making, CGI logic, frame-by-frame art direction and post. Warm kitchen light, suspended ingredients and macro food texture made the product feel dimensional rather than decorative.
Our role
- 01Creative direction
- 02AI film production
- 03CGI design
- 04Edit & sound
- 05Campaign cutdowns