Ommi Nutrition / 2026
Energy
Energy made physical, unstable and impossible to ignore.
Full film
Web preview / Original master available
Ommi Nutrition
Energy
Project data
Overview
The second chapter of Ommi's horizontal film system translates performance energy into matter: light, debris, product and environment moving as one mechanism.
The challenge
Make the category feel unfamiliar again.
The film needed to share DNA with the larger Ommi campaign while giving this formula its own unmistakable rhythm and color behavior.
The idea
A system—not a single image.
Instead of visualizing energy as an effect added around the product, make energy the material the entire scene is built from.
Visual build
Direction / Image / Motion
Product macros interrupt wider environmental shots, creating a pulse between scale and detail. Directional light and near-camera particles give every cut a tactile sense of depth.
Our role
Built by After Standard
- 01Campaign system
- 02Direction
- 03AI/CG production
- 04Edit
- 05Product macros
Output
Reflection
“One campaign language, a completely different frequency.”