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A bodybuilder hits a back double biceps under blue arena lights on a competition stage.

NutriFitt × Lee Priest / 2026

Olympia

Big guys. Bigger stage.

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Full film

NutriFitt × Lee PriestOlympia

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01

Project data

A 24-second horizontal film built around Lee Priest and the Olympia stage. Interview lines, stage moments and heavy training cut into Holy Water and Crucifix from NutriFitt.

Brand
NutriFitt × Lee Priest
Year
2026
Product category
Bodybuilding & performance
Format
Athlete film
02

The challenge

Carry a bodybuilding legend's voice and history in 24 seconds without losing the products.

03

The idea

Cut from the conversation to the stage and back to the training floor, so every line lands on a bigger image.

04

Visual build

Warm stage light, monochrome portraits and a red-smoke deadlift build the rhythm before the edit settles on Holy Water and Crucifix in the gym.

Black-and-white portrait of Lee Priest, shirtless, staring into camera through streaks of light.
The stare
Top-down view of a bronzed bodybuilder hitting a side chest pose on a dark stage.
Stage angle
Lee Priest pulls a heavy deadlift through red smoke.
Red room pull
Holy Water and Crucifix tubs stacked in the foreground while Lee Priest drinks from a shaker in the gym.
Holy Water × Crucifix
05

Our role

  • 01Horizontal athlete film
  • 02Interview edit
  • 03Stage sequence
  • 04Product close
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