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TheOneCay drinks from a black NutriFitt shaker in a dark gym, sweat on his face.

NutriFitt × TheOneCay / 2026

I Am The Shadows

Built in the dark.

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Full film

NutriFitt × TheOneCayI Am The Shadows

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01

Project data

A 23-second horizontal film for NutriFitt and TheOneCay. A rain-soaked arrival, hammer work, med-ball slams and a pre-workout hit turn one training session into a night chase.

Brand
NutriFitt × TheOneCay
Year
2026
Product category
Pre-workout & performance
Format
Athlete film
02

The challenge

Make a training session feel like a story, not a workout clip.

03

The idea

Start outside in the rain, then move deeper into the gym until the only light left is on the athlete.

04

Visual build

Low-key light, wet reflections and red accents from the kit and the car tie the shots together. The pre-workout graphic snaps the edit into full color before the last breath.

TheOneCay swings a sledgehammer onto a boulder in a dark studio.
Hammer
A black muscle car sits in the rain outside the Fortress gym, taillights glowing red.
Arrival
Close portrait of TheOneCay looking up from the gym floor, his face lit from above.
In the dark
TheOneCay braces on the gym floor in a black Under Armour shirt, lit by a single hard light.
Full effort
05

Our role

  • 01Horizontal athlete film
  • 02Training sequence
  • 03Product integration
  • 04Edit & grade
Next filmNutriFitt × Lee PriestI Love Training
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