Ghost Lifestyle / 2026
Ghost x Trix
A Saturday-morning cereal ritual collides with high-protein performance.
Full film
Ghost LifestyleGhost x Trix
Project data
A warm retro-kitchen product film that turns the Ghost x Trix collaboration into a playful breakfast chase built around cereal nostalgia and performance.
The challenge
The collaboration already had instant recognition. The opportunity was to turn that familiar color and character into a complete story without losing product clarity or the humor of the source material.
The idea
Stage a high-protein breakfast as a Saturday-morning pursuit. A newspaper setup, the Trix Rabbit, a floating spoon and a milk-and-cereal payoff carry the audience toward the Worth the Chase endline.
Visual build
Warm window light, vintage print texture, subtle scan lines and playful object choreography turn a familiar kitchen into a tactile campaign world while the tub stays legible at every hero beat.
Our role
- 01Spec concept
- 02Creative direction
- 03Product film
- 04Macro studies
- 05Sound design