Ghost Lifestyle / 2026
Ghost x Trix
A Saturday-morning cereal ritual collides with high-protein performance.
Full film
Web preview / Original master available
Ghost Lifestyle
Ghost x Trix
Project data
Overview
A warm retro-kitchen product film that turns the Ghost x Trix collaboration into a playful breakfast chase built around cereal nostalgia and performance.
The challenge
Make the category feel unfamiliar again.
The collaboration already had instant recognition. The opportunity was to turn that familiar color and character into a complete story without losing product clarity or the humor of the source material.
The idea
A system—not a single image.
Stage a high-protein breakfast as a Saturday-morning pursuit. A newspaper setup, the Trix Rabbit, a floating spoon and a milk-and-cereal payoff carry the audience toward the Worth the Chase endline.
Visual build
Direction / Image / Motion
Warm window light, vintage print texture, subtle scan lines and playful object choreography turn a familiar kitchen into a tactile campaign world while the tub stays legible at every hero beat.
Our role
Built by After Standard
- 01Spec concept
- 02Creative direction
- 03Product film
- 04Macro studies
- 05Sound design
Output
Reflection
“The strongest version of the collaboration was not a product turntable—it was a complete little world with a reason to keep watching.”