Centurion Labz / 2026
God of Rage
A fall flavor launch staged as myth, spice and impact.
Full film
Centurion LabzGod of Rage
Project data
A vertical launch film for Centurion Labz God of Rage Unchained Spiced Apple Cider. Orchard atmosphere, apples, cinnamon, star anise and explosive golden liquid turn the seasonal flavor into a hard-edged product world.
The challenge
Apple cider naturally leans warm and familiar. The launch had to communicate the flavor immediately without softening the aggression, scale and mythic identity already built into God of Rage.
The idea
Treat autumn as a force event. Begin with the orchard and its ingredients, compress them into liquid and spice impacts, then let the product rise from that pressure as the final source of the storm.
Visual build
Deep blacks and burnt amber hold the campaign inside the brand's harder world. Extreme ingredient macros, suspended fruit, volumetric orchard light and explosive cider transitions keep flavor cues present while the product grows more dominant with every cut.
Our role
- 01Creative direction
- 02AI film production
- 03Flavor-world design
- 04Product animation
- 05Edit & sound