Forzagen / 2026
Hydragen
Hydration built into the rhythm of training.
Full film
ForzagenHydragen
Project data
A vertical performance film that follows one athlete across track, pool and gym before Hydragen lands as the system connecting every discipline.
The challenge
Hydration content often stops at water splashes and ingredient callouts. This film needed to make the product feel inseparable from the work itself while staying fast enough for the feed.
The idea
Build one continuous training circuit. Running, rowing and swimming create the pressure; the shaker and Hydragen sachets arrive as the final recovery beat.
Visual build
Hard sunlight, low track angles, underwater movement and arena light give each discipline its own texture. Match cuts and body-led camera motion keep the 9:16 edit moving as one compact endurance sequence.
Our role
- 01Campaign concept
- 02Vertical film
- 03Athlete direction
- 04Edit & pacing
- 05Social delivery