NutriFitt / Lee Priest / 2026
Holy Water Teaser
A product resurrection staged like forbidden ritual.
Full film
NutriFitt / Lee PriestHoly Water Teaser
Project data
A dark vertical teaser for the Holy Water world, built from cathedral architecture, stone guardians, black product silhouettes and an impossible surge of electric-blue liquid.
The challenge
A teaser must create desire before it explains. The piece needed enough product presence to anchor the launch while protecting the mystery that makes the reveal worth waiting for.
The idea
Treat the product arrival as a resurrection. The camera enters a ruined sacred space, passes its guardians and discovers the tub at the center of a liquid ritual.
Visual build
Near-black frames, narrow firelight and cobalt fluid simulation build the contrast system. Slow architectural moves collapse into faster liquid impacts as the product silhouette becomes readable.
Our role
- 01Teaser concept
- 02Vertical film
- 03World building
- 04AI/VFX production
- 05Sound direction