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Two black Epic hydration tubs and a red branded shaker staged against warm sunset light.

NutriFitt / 2026

Epic Hydration

Training chemistry turned into a race for the finish line.

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Full film

NutriFittEpic Hydration

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01

Project data

A fast vertical film for NutriFitt Epic that moves two athletes from open-air strength work into a playful street sprint, then resolves on the hydration lineup.

Brand
NutriFitt
Year
2026
Product category
Hydration
Format
Social campaign film
02

The challenge

The product needed performance credibility without becoming another severe training montage. The film had to keep real effort in the frame while giving the personalities room to make the launch feel approachable.

03

The idea

Turn the workout into friendly competition. Strength work triggers the chase, the neighborhood becomes the course and the Epic products wait at the finish line.

04

Visual build

Sunlit handheld movement, fast body-led cuts and warm neighborhood color keep the edit human. Hard black packaging and flavor accents supply the graphic contrast at the payoff.

Two athletes arrive at a serving window behind watermelon and mango Epic hydration tubs.
Products at the finish
Hand holds a black Epic Electrolytes mango tub in a tight product close-up.
Electrolytes label macro
Two athletes drink from red and black NutriFitt shakers beside the Epic hydration lineup.
Hydration payoff
Epic watermelon and mango tubs stand with a branded shaker on the serving counter in warm light.
Epic lineup
05

Our role

  • 01Social concept
  • 02Vertical campaign film
  • 03Athlete story
  • 04Edit & pacing
  • 05Product payoff
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