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A bodybuilder in a bandana hits a most-muscular pose in black and white.

NutriFitt / 2026

Why Do We Fall

Every rep is a way back up.

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Full film

NutriFittWhy Do We Fall

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01

Project data

A 31-second black-and-white film for NutriFitt. Training, the Symbiote and Epic Aminos ritual and a full posing routine build one steady climb.

Brand
NutriFitt
Year
2026
Product category
Performance supplements
Format
Athlete film
02

The challenge

Hold attention for 31 seconds without color.

03

The idea

Let contrast and pacing do the work color usually does, ending on the full posing routine.

04

Visual build

Hard black-and-white contrast, slow product close-ups and a fast posing sequence give the film its rise.

The athlete pulls a single-arm row on a plate-loaded machine.
Back day
A scoop of powder goes into a steel NutriFitt shaker.
The scoop
The athlete drinks from a black NutriFitt shaker.
Refuel
A bodybuilder hits a rear double biceps in black and white under gym lights.
Back pose
05

Our role

  • 01Vertical athlete film
  • 02Black-and-white grade
  • 03Product ritual
  • 04Posing sequence
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