NutriFitt × Cesare / 2026
Chest Day
A chest-session ritual built from humor, pressure and a final physique reveal.
Full film
NutriFitt × CesareChest Day
Project data
A vertical athlete campaign for NutriFitt and Cesare. A loud Chest Day declaration gives way to Crucifix pre-workout preparation, hard gym effort and a stage-like bodybuilding finish.
The challenge
The film had to carry personality, product ritual and training intensity inside seventeen seconds without feeling like disconnected gym clips. Crucifix needed a clear role while Cesare remained the center of every beat.
The idea
Turn the opening joke into escalation. Start inside the car at maximum energy, reset in the gym, make the supplement preparation the ignition point and let the chest work resolve in a controlled physique reveal.
Visual build
Extreme facial close-ups and warm skin tones collide with cool geometric gym light. Product macros slow the edit long enough to keep the Crucifix label readable before low angles, plate-loaded movement and hard overhead light push the final act into bodybuilding cinema.
Our role
- 01Creative direction
- 02Athlete campaign film
- 03Product integration
- 04Vertical edit
- 05Sound design