PROJECT FILM / VISUAL FILE
CASE / AS–006NutriFitt / 2026
Collagen 50s
A collagen launch served through a polished 1950s fever dream.
Media status
Project media / Incoming
NutriFitt
Collagen 50s
Full film / incoming
Project data
Overview
A retro diner world turns a functional wellness product into a playful, cinematic flavor story built for immediate recognition in-feed.
The challenge
Make the category feel unfamiliar again.
Collagen benefits are easy to explain and difficult to dramatize. The work needed a memorable container that could carry product, flavor and brand charm without feeling like a standard explainer.
The idea
A system—not a single image.
Open the doors to an idealized diner where the products are the signature order. The location supplies the nostalgia; floating berries, milkshakes and product choreography supply the impossible.
Visual build
Direction / Image / Motion
Period signage, chrome, soft practical light and a controlled pastel palette create the physical world. Surreal ingredient movement keeps the film contemporary and unmistakably digital.
Project frames / IncomingOur role
Built by After Standard
- 01World building
- 02AI film
- 03Product choreography
- 04Edit
- 05Sound direction
Output
Reflection
“A familiar world gave us permission to make the product behavior completely unexpected.”